We always rejoice with the stellar performance of a previous month. This client has partnered with us since Jul 9th, 2016.
Here is our PPC Performance Line for this client in Jan 2017:
124/5,627 = 2.20% CTR @ $16.17 CPC = $2,005.50 (6)
Translation?
This client was benefitted with 124 website visitors on 5,627 PPC Ad Impressions. A full 2.20% of Ad Impressions resulted in the web searcher visiting our client’s website (a solid ad to site conversion ratio). The client paid $16.17 for each website visitor (down from a high of $18.30 in Aug 2016). Declining overall average cost per visitor is a leading indicator of superior PPC performance. This client also experienced 6 phone calls to their practice in January (0.5% of website visitors called the practice).
We will continue to improve upon these numbers. We invite you to follow this client’s story by checking back often.
Wishing You the Best!
Steve