We always rejoice with the stellar performance of a previous month. This client has partnered with us since May 7th, 2016.
Here is our PPC Performance Line for this client in Jan 2017:
74/1,800 = 4.11% CTR @ $12.56 CPC = $929.07 (9)
Translation?
This client was benefitted with 74 website visitors on 1,800 PPC Ad Impressions. A full 4.11% of Ad Impressions resulted in the web searcher visiting our client’s website (a solid ad to site conversion ratio). The client paid $12.56 for each website visitor (down from a high of $16.42 in Jul 2016). Declining overall average cost per visitor is a leading indicator of superior PPC performance. This client also experienced 9 phone calls to their practice in January (fully 12% of website visitors called the practice).
We will continue to improve upon these numbers. We invite you to follow this client’s story by checking back often.
Wishing You the Best!
Steve
